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La ciutadania, l’electorat, es troba vivint un moment difícil. 

Els inputs que la política genera dia rere dia, han sumit els futurs electors en una desafecció sense precedents. 

Com poden enfocar els candidats, les eleccions municipals en mig de tant de desànim? Doncs fent les coses de forma diferent a com s’han vingut fent fins ara. Innovant.

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Aquest moment difícil que viu l’electorat fa que al candidat se li presenti un nou repte: vèncer el desencís, la incredulitat i el descrèdit que afecta la classe política, i fer que els ciutadans creguin en la seva persona i en el projecte que proposa. 

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Un candidat, s’enfronta a el següent cicle capital:

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I la preparació ha d’assegurar, durant la carrera electoral: 

  • L’efecte sorpresa i el carisma del Candidat 
  • Saber aprofitar els beneficis de l’empatia 
  • Aconseguir enamorar primer com a persona i després que ho faci el missatge 
  • Saber construir el missatge adient 
  • Comunicar eficaçment el valor del missatge 
  • Evitar el posicionament propi per contrast amb la crítica al contrincant 
  • Adquirir habilitats per gestionar la crítica i els desafiaments en públic i en privat 
  • Tenir la capacitat de motivar grups 
  • Incorporar el coneixement de la realitat en què es mouen les promeses electorals, abans de fer-les i per encaixar-les de forma efectiva 
  • Assolir els coneixements per cercar i interpretar indicadors objectius sobre com evoluciona la campanya i com evoluciona la realitat 
  • Desenvolupar la capacitat d’avaluar els indicadors per re-enfocar tant el missatge com les accions quan cal.

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Aquest mòdul està adreçat a candidats (en singular pels caps de llista o en plural per una llista de candidats) que es disposin a emprendre una carrera electoral amb ànim de victòria. 

Es tracta d’assolir a temps (no durant la campanya sinó abans) totes les habilitats necessàries i útils per a: 

PROJECTAR una bona campanya, 

ESTRUCTURAR la planificació de la carrera electoral, 

PRESENTAR els electors el programa electoral, 

INTERACTUAR amb grups de pressió i/o antagònics, 

CAPTURAR l’interès dels no votants, 

MOBILITZAR grups d’interès, 

CREAR xarxa de suport, 

FORJAR una imatge potent i innovadora del candidat i 

CONTRIBUIR a la imatge de la candidatura 
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Perquè tot no s’acaba amb guanyar les eleccions. Cal consumar després, de forma ràpida, eficaç, eficient i efectiva, l’encomana sorgida dels electors: gestionar l’administració, governar i executar el programa electoral a temps.

En aquest mòdul el candidat/electe, o l’equip de candidats/electes, reben la preparació necessària per adquirir habilitats i coneixements per saber dur a bon port un ajuntament durant el seu mandat.
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Si esteu interessat en aquesta proposta en el seu format de mòduls complerts i presencials, podeu contactar amb nosaltres amb objecte de treballar el vostre pressupost a mida.

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Si voleu seguir aquesta formació assignatura per assignatura, ho podreu fer en format webinar, contactant prèviament amb nosaltres amb objecte de tenir les vostres dades per la connexió. 

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© CANDIDATEXPERIENCEº

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